Blog Entries
Which version is more relevant?
Category: General
Tags: seo versioning
Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term.

Discover the connection between content and user experience

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites.

Measuring Content Quality and User Engagement

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave.

Content Resources

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Gaz Hall, from SEO Hull, had the following to say: "Measure and monitor what is working and update your strategy on the fly."

What Are Backlinks, and Why Are They Important For Search Engine Rankings?

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query.
A quality blog improves your Google ranking
Category: General
Tags: blog seo backlinks
But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important.

Find Sites Linking To More Than One Competitor

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

Identify (and include) commonly searched keywords

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Make it easier for search engines to index your website. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Optimize all content through SEO best practices

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Producing content for search engines is also content marketing, list building, and relationship marketing. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Gaz Hall, an SEO Expert from the UK, said: "Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole."

Build on the trust of existing content

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
The best domain names are short and snappy
Category: General
Tags: domains
The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic.

Think of ways to stand out from the crowd

Backlinks from older websites may be worth more than links from newer sites. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console.

Thin content issues might negatively impact SERP visibility

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection.

When it comes to website traffic, more is not always better

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. The sheer apparent complexity of SEO is enough to turn some people away entirely. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. According to SEO Consultant, Gaz Hall: "If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results."

Google Loves Diversity

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are.
Google is getting smarter – to the point of becoming an AI
Category: General
Tags: seo backlinks content
Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Content quality, content amount, and website information are all factors in your Page Quality Rating.

Thin content issues might negatively impact SERP visibility

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent.

Determining the goal for the site

A natural link profile has variety. The links come from different domains and links will have different strengths. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer.

Create link-worthy content

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written."

High advertisement ratio

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web.
SEO Life after Panda
Category: General
Tags: seo content backlinks. keywords
Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site.

Good Content Will Still Need ‘Optimised

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries.

Ranking high in the search engines is tough.

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. There's nothing like marketing in the minute.

It’s about relevancy, and relevancy only

Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Gaz Hall, an SEO Expert from the UK, said: "You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption."

Too much of content

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.
Get Social for SEO sake
Category: General
Tags: seo social

Finding authoritative sites that’ll link back to your pages can be difficult. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google.

Link reclamation

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling!

Use anchor text

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might.

Don’t forget local search

If search users commonly misspell a keyword, you should identify and use it. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Gaz Hall, from SEO Hull, had the following to say: "Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way."

Get Social

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies.

Your content strategy could use some help
Category: General
Tags: seo content backlinks. keywords
No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value.

Your content strategy could use a facelift

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver.

Keyword ideas for traffic potential

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords.

Keyword ideas for traffic potential

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Gaz Hall, a UK based SEO Specialist, commented: "Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers."

Overlapping and redundant articles

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. You need to understand where you are now in order to accurately assess your future rankings. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android.
How to Earn Backlinks from Multiple Domains
Category: General
Tags: seo backlinks content

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though.

Keep Your Content Simple

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear.

Earning backlinks from multiple domains is invaluable

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline.

Layout and formatting

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. The old saying that “life is a journey, not a destination” can also be applied to SEO. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Gaz Hall, an SEO Expert from the UK, said: "Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic."

Carrying out competitor research is crucial to any SEO campaign

Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value.

Multiply your keyword ideas
Category: General
Tags: seo content

I strongly believe that relevant links have a bigger impact on the algorithm. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE.

Use Headers — Wisely

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Contextual link building is the quickest way to boost your site’s search performance.

Multiply your keyword ideas

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it.

Authority metrics are only barometers

There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Develop SEO-enabled content from creation that is ready to deliver across all devices. Gaz Hall, an SEO Expert from the UK, said: "The size of your images can have a big impact on your overall site speed (which is an important search ranking factor)."

Wrap Subheadings in H2 Tags

One of the most time-consuming parts about link-building is actually finding places that will give you links. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. You can stop improving certain pages, but the site as a whole can always be improved. Google is showing Context is King when it comes to indexing people in Google's Index.

Caption everything
Category: General
Tags: seo marketing content

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. A Google research recently revealed that four out of five users trust search engines for local searches Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google.

Caption everything

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Optimizing your images gives your website an additional chance to be found via image search. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

Determining Searcher Intent and Delivering Relevant, Fresh Content

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic.

Headings and SEO

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over What Google wants to see is authoritative and relatable links talking about your site. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. According to SEO Consultant, Gaz Hall: "Meta search engines are search engines that aggregate results from multiple search engines and present them to the user."

What is SEO really about?

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. One of the most time-consuming parts about link-building is actually finding places that will give you links. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product.

Duplicate content
Category: General
Tags: seo
Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Google is famously secretive about how it ranks local businesses.

A Few Reasons Why These Algorithms Sometimes Fail

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place.

Duplicate content

Develop SEO-enabled content from creation that is ready to deliver across all devices. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links!

Don’t blindly follow every advice about website traffic you can find online

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. SEO changes quickly. Information that was true six months ago, may not be true today. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! According to SEO Consultant, Gaz Hall: "URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking."

Invest in SEO

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. The key to a successful list post is no more complicated than including a large number of quality items. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process.
How do I build backlinks?
Category: General
Tags: seo

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs).

How do I build backlinks?

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. It has long been understood that Google’s ranking algorithm is complex (by design). Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well.

High quality links matter and make a huge difference

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a "vote of confidence". Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Without considering a search engine user's intent, you will attract too much unqualified traffic.

SEO + design = greatness

In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Gaz Hall, from SEO Hull, had the following to say: "If you're anything like me, then you're looking to understand why certain things work the way they do."

Do not optimise for irrelevant keyword searches.

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Link building is also spreading brand awareness and capturing referral traffic. Authority is created over time. It can't be rushed.

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