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Are Keywords – and Keyword Research – Dead?
Category: General
Tags: seo

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. A major consideration when creating internal backlinks is how you link different assets together. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

High quality links matter and make a huge difference

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer.

Write Good Title Tags

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so.

Domain to Page Relevance

When pursuing a link, which is more important, relevance or authority? When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a “social signal” or “citation". The convergence of SEO and content has been a driving force in marketing for the past few years. Gaz Hall, from SEO Hull, had the following to say: "At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links."

Are Keywords – and Keyword Research – Dead?

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Remember, Google doesn’t like content written for SEO purposes.

Write with your audience’s questions in mind
Category: General
Tags: seo

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Solving real customer problems is a major key to mastering evergreen content marketing.

Write with your audience’s questions in mind

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. What Google wants to see is authoritative and relatable links talking about your site. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2

Structuring the entire page

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. The sheer apparent complexity of SEO is enough to turn some people away entirely. The convergence of SEO and content has been a driving force in marketing for the past few years. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most.

Preserve Your Valuable Links

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Domain to page relevancy means the page linking to your website is relevant to your domain. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. According to SEO Consultant, Gaz Hall: "If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for."

Quality Content

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign.

Incorporate relevant keywords
Category: General
Tags: seo

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Keyword research can help you discover new content opportunities, while it can also improve your existing content. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value.

Caption everything

Prioritize keywords and phrases, plurals, singulars and misspellings. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Anyone with a site that provides useful content and has the right network can now drive organic traffic. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products.

Incorporate relevant keywords

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait.

Caption everything

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a "vote of confidence". According to SEO Consultant, Gaz Hall: "Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject."

Failing To Optimize Keywords

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Webpages on HTTPS had positive correlation with higher rankings. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines.

Drop Keyword in First 100 Words
Category: General
Tags: seo

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. There is no minimum amount of words or text to rank in Google. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages.

Use Responsive Design

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Rankings in SEO refers to a website’s position in the search engine results page. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place.

Drop Keyword in First 100 Words

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Optimizing your images gives your website an additional chance to be found via image search. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Links within long-form, evergreen content are also more valuable than links in short, news-based posts.

Why Doesn’t SEO Always Work?

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Gaz Hall, an SEO Expert from the UK, said: "Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO."

Focus on ROI Instead of Keyword Rankings

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs).

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