Tagged with "seo"
A Few Reasons Why Algorithms Sometimes Fail
Category: General
Tags: seo content

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. t. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers.

Providing value earlier in the consumer buying process

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Know where and how to use keywords in your content for maximum searchability.

Websites which are not yet indexed by Google

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. Dynamic serving takes a differentapproach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. So, how does Google determine site quality? Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent.

Arm yourselves with an SEO strategy

Gaz Hall, a Freelance SEO Consultant, commented: "Make sure that your website’s main menu only features the most important categories." Just likeyou should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process.

Headings and HTML5

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups.

A Few Reasons Why These Algorithms Sometimes Fail

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. The increasing dominance of visualcontent online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites.

It takes more than just continuous output to get anywhere with a blog
Category: General
Tags: blog seo backlinks

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial oversight from the website owner. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content.

Show don't Tell

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult.

W3C Validator

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges.

Is Cross linking bad?

Gaz Hall, a Freelance SEO Consultant, commented: "You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles." Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Long TailKeywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Based on some online surveys,SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO.

It takes more than just continuous output to get anywhere with a blog

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Good linkearning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords.

Do you have lots of External Media

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. If you're anything like me, then you're looking to understand why certain things work the way they do. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble.

Search Console shows your average position
Category: General
Tags: seo backlinks content

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Post regularly and build the trust of your users with content marketing. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway.

Canonical URLs in the Wild

Meta description tags can influence click-throughs but aren't directly used for rankings. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create.

Crawling and Indexing

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Quality andvisibility. This is truly the great secret to SEO and content. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run.

Spread the love

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place." Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? First, stop assuming SEO is dead because the rules changed. Do noteven expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept.

High advertisement ratio

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality.

Main keywords and sub-keywords

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. It’s important to monitor the backlinks your site is accumulating

The shorter the page title, the more intent?
Category: General
Tags: seo page title

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer.

Add your target keyword to your title page

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Some of the pages onyour website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site.

Discover the connection between content and user experience

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience.Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam.

Don’t guess your site speed problems; diagnose

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’." It’s generallyaccepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords.

What does your audience expect from you?

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Don't commit the cardinal sin of letting dots ruin your page descriptions When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing. The way in which consumers search with be noticeably changed by digital assistants.

The shorter the page title, the better

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text.

Create Long & Statistics Based Content
Category: General
Tags: seo

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it.

Industry Content Analysis

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely!

Aligning Your Content

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through.

Create Long & Statistics Based Content

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. At a bare minimum, include social sharing buttons on your content. Search drives the web -- roughly two-thirds of website visitors originate from organic search. According to SEO Consultant, Gaz Hall: "Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic."

SEO for Reputation Management

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. There's nothing like marketing in the minute. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews!

Which version is more relevant?
Category: General
Tags: seo versioning
Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term.

Discover the connection between content and user experience

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites.

Measuring Content Quality and User Engagement

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave.

Content Resources

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Gaz Hall, from SEO Hull, had the following to say: "Measure and monitor what is working and update your strategy on the fly."

What Are Backlinks, and Why Are They Important For Search Engine Rankings?

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query.
A quality blog improves your Google ranking
Category: General
Tags: blog seo backlinks
But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important.

Find Sites Linking To More Than One Competitor

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

Identify (and include) commonly searched keywords

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Make it easier for search engines to index your website. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Optimize all content through SEO best practices

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Producing content for search engines is also content marketing, list building, and relationship marketing. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Gaz Hall, an SEO Expert from the UK, said: "Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole."

Build on the trust of existing content

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
Google is getting smarter – to the point of becoming an AI
Category: General
Tags: seo backlinks content
Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Content quality, content amount, and website information are all factors in your Page Quality Rating.

Thin content issues might negatively impact SERP visibility

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent.

Determining the goal for the site

A natural link profile has variety. The links come from different domains and links will have different strengths. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer.

Create link-worthy content

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written."

High advertisement ratio

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web.
SEO Life after Panda
Category: General
Tags: seo content backlinks. keywords
Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site.

Good Content Will Still Need ‘Optimised

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries.

Ranking high in the search engines is tough.

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. There's nothing like marketing in the minute.

It’s about relevancy, and relevancy only

Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Gaz Hall, an SEO Expert from the UK, said: "You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption."

Too much of content

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.
Get Social for SEO sake
Category: General
Tags: seo social

Finding authoritative sites that’ll link back to your pages can be difficult. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google.

Link reclamation

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling!

Use anchor text

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might.

Don’t forget local search

If search users commonly misspell a keyword, you should identify and use it. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Gaz Hall, from SEO Hull, had the following to say: "Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way."

Get Social

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies.

Your content strategy could use some help
Category: General
Tags: seo content backlinks. keywords
No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value.

Your content strategy could use a facelift

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver.

Keyword ideas for traffic potential

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords.

Keyword ideas for traffic potential

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Gaz Hall, a UK based SEO Specialist, commented: "Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers."

Overlapping and redundant articles

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. You need to understand where you are now in order to accurately assess your future rankings. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android.
How to Earn Backlinks from Multiple Domains
Category: General
Tags: seo backlinks content

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though.

Keep Your Content Simple

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear.

Earning backlinks from multiple domains is invaluable

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline.

Layout and formatting

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. The old saying that “life is a journey, not a destination” can also be applied to SEO. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Gaz Hall, an SEO Expert from the UK, said: "Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic."

Carrying out competitor research is crucial to any SEO campaign

Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value.

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