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A quality blog improves your Google ranking
Category: General
Tags: blog seo backlinks
But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important.

Find Sites Linking To More Than One Competitor

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

Identify (and include) commonly searched keywords

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Make it easier for search engines to index your website. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Optimize all content through SEO best practices

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Producing content for search engines is also content marketing, list building, and relationship marketing. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Gaz Hall, an SEO Expert from the UK, said: "Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole."

Build on the trust of existing content

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
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