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Are Keywords – and Keyword Research – Dead?
Category: General
Tags: seo

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. A major consideration when creating internal backlinks is how you link different assets together. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

High quality links matter and make a huge difference

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer.

Write Good Title Tags

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so.

Domain to Page Relevance

When pursuing a link, which is more important, relevance or authority? When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a “social signal” or “citation". The convergence of SEO and content has been a driving force in marketing for the past few years. Gaz Hall, from SEO Hull, had the following to say: "At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links."

Are Keywords – and Keyword Research – Dead?

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Remember, Google doesn’t like content written for SEO purposes.

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