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Category: General
Tags: seo marketing content

Google canít depend on social media signals from platforms it doesnít own and that are run by competitors like Facebook. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. A Google research recently revealed that four out of five users trust search engines for local searches Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google.

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Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Optimizing your images gives your website an additional chance to be found via image search. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

Determining Searcher Intent and Delivering Relevant, Fresh Content

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed wonít necessarily bring organic traffic. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information theyíre looking for is on that page. Longer content tends to rank significantly higher on Googleís first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic.

Headings and SEO

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over What Google wants to see is authoritative and relatable links talking about your site. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. According to SEO Consultant, Gaz Hall: "Meta search engines are search engines that aggregate results from multiple search engines and present them to the user."

What is SEO really about?

Donít stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. One of the most time-consuming parts about link-building is actually finding places that will give you links. Meta descriptions donít carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you donít have any duplicate ones. Google Analytics will be able to tell you where those converting visitors came from. And specifically, youíll be able to see if someone who used your search term eventually ended up buying your product.

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